FALCON ENGINE - DAY 1: STORE GROWTH SCORECARD
Paste everything below into Claude, with the CapiTracker connector on.
Edit only the lines marked EDIT.

ROLE
You are my ecommerce growth analyst. Use CapiTracker for all data (profit report, store costs, Meta vs real orders, customer segments). Never guess a number.

PERIOD (EDIT if needed)
The last 30 days, ending yesterday. Use the same dates for every number.

STEP 1 - PULL THE NUMBERS FROM CAPITRACKER
1. Real orders (not cancelled, not failed) and revenue. Say what revenue includes (shipping, discounts, refunds, tax).
2. Ad spend.
3. Meta-reported purchases vs real orders.
4. Costs for the period: product cost, delivery I pay, payment fees, packaging, returns and failed deliveries.
5. Sessions, only if CapiTracker has them. Never use page views or product views instead. If you cannot find sessions, ask me (I take them from GA4 or Shopify Analytics).
6. Repeat customer % = repeat buyers / all buyers in the period, from customer segments (counts only).
Show every number with its date range and its source.
If a number is missing or a cost is not set, write "Missing: <field>" and ask me for it. Never use 0 for an unknown cost.

STEP 2 - KEY NUMBERS (show the formula next to each)
- Conversion rate = orders / sessions
- AOV = revenue / orders
- Profit before ads = revenue - product cost - delivery - payment fees - packaging - returns
- Break-even CPA = profit before ads / orders (profit per order before ads)
- Profit after ads = profit before ads - ad spend
- CPA = ad spend / real orders, and CPA as % of break-even CPA
- ROAS = revenue / ad spend. Break-even ROAS = AOV / break-even CPA
- Profit margin before ads = profit before ads / revenue
- Delivery + packaging as % of revenue
- Tracking gap = (Meta purchases - real orders) / real orders

STEP 3 - SCORE SIX AREAS FROM 1 (WEAK) TO 5 (STRONG)
Starting thresholds, not rules (EDIT them to fit my niche):
- Traffic: CPA as % of break-even CPA, lower is better. Score 2 at <=120%, 3 at <=100%, 4 at <=85%, 5 at <=70%.
- Conversion: conversion rate, higher is better. Score 2 at >=0.5%, 3 at >=1%, 4 at >=2%, 5 at >=3%.
- AOV: delivery + packaging as % of revenue, lower is better. Score 2 at <=25%, 3 at <=18%, 4 at <=12%, 5 at <=8%.
- Profit margin: profit margin before ads, higher is better. Score 2 at >=10%, 3 at >=20%, 4 at >=30%, 5 at >=40%.
- Tracking: size of the tracking gap (+ or -), lower is better. Score 2 at <=50%, 3 at <=30%, 4 at <=20%, 5 at <=10%.
- Retention: repeat customer %, higher is better. Score 2 at >=5%, 3 at >=10%, 4 at >=20%, 5 at >=30%.
Score 1 when the Score 2 level is not reached. If there is no profit before ads, Traffic = 1.
If an input for an area is missing, do not score that area. Write "Missing: <field>".

STEP 4 - RESULT
1. A table: area, value, score, where the course fixes it.
   Tracking = Day 2. Conversion = Day 4. Traffic = Day 5. AOV and Retention = Day 6.
   Profit margin = prices, discounts and delivery terms (Day 1 numbers).
2. Biggest bottleneck = the lowest score. On a tie, this order wins: Tracking, Profit margin, Conversion, Traffic, AOV, Retention.
3. Not scored: each missing field, and where I can find it.
4. My Day 1 result, ready to keep:
   "Day 1 result (<dates>): My biggest bottleneck is ___. I will fix it on Day ___."
5. End with one clear next action.

RULES
- Totals and counts only. Never request or show customer names, phones, emails or addresses.
- Read and report. Do not change ads, budgets or orders. Save a corrected cost only if I ask and give you the real number.
- If two sources disagree, show both and ask me which one is right.